There are many resources online showing individuals how to optimize their websites; all of them have a value of some sort.
The thing that we see over and over again is that many individuals are simply confused with all the information that is available. If we break down search engine optimization to its most basic form, it’s very similar to visiting the library and using the computer to search for books within the library. The library’s search engine is simply going to find the book that best matches either the keywords or title that you input into this search engine. Well, how does the library’s search engine know which book best fits your search? Just logically speaking probably about 90% of the search based on the title of the book. Wouldn’t it then stand to reason that Google also places much emphasis on the title of the document? For example, when users search for “Search Engine Optimization in Maui” the top search result would show the websites that have this exact keyword on its title.
The basics of your website and WebPages are the very first place to start any good SEO campaign.
Start with a title tag and make sure that it has more than just your companies name and phone number, include the relevant keywords that you have researched through Google’s AdWords tool. Never overload the title tag because Google is only ever going to read 100 characters of the title tag, to begin with, so it does not make much sense to extend way beyond that. The same thing goes for the H1 tag; make use of the headlines of your page. You do want to make certain that your headlines are attractive and do catch the attention of your customer; we also want to include keywords inside the H1 tag to attract the search engines as well. The metadata should also be addressed in your campaign, many search engine optimization experts have claimed that meta-data no longer matters; however, in the search engine optimization campaigns that we manage we definitely see an impact from metadata especially inside the descriptions. Our theory on this is that if the metadata has zero effect on our campaign it’s at least gives us a theme for each page that we develop and helps keeps us organized.
I’ve seen about 1 million different advertisements for submitting your website to 1000′s of different search engines or creating backlinks overnight and I can honestly tell you that while they might have some positive effect on your search engine optimization campaign nothing will replace useful content and good website optimization. Trying to fool the search engines by using tricks such as mirror sites, or duplicate content is simply a waste of time. Granted you may get a bump in the ratings for a short period of time by going around the “system” but in the long run is that really what you want? If you are attempting to develop a website that will maintain its rankings for the “long run”, and it is wise to develop content that will convert your Internet traffic as well as serve the search engines well.
In previous articles we have discussed “black hat SEO” and what to avoid when optimizing your website, as you are developing your website or optimizing make certain that you pay attention to what could hurt you. Search engines are extremely intelligent and you must provide content that is useful and original. As time goes on this is proving to be more and more difficult which requires creativity and thought.
When you’re working on your search engine optimization campaign make sure that you set aside enough time to really be creative with it, remember that organically showing up in the rankings does not cost you or your company anything but time so make sure that you do not skimp on the time you invest in this campaign. The more time you spend developing content that is useful with keywords for the search engines, the more likely it is that you will show up at the top of the searches for the demographic and target audience you want to reach.